About Amari

At Amari, we believe that a home is not just a space — it’s a feeling. Amari is a new e-commerce brand built on a family legacy of over six decades in India’s rich tradition of textiles. For more than 60 years, our family has created fabrics that bring together comfort, elegance, and durability — a heritage of craftsmanship and trust that now finds its home online.

With Amari, we carry that legacy forward into the digital age, making it easier than ever for you to bring timeless textiles into your everyday life. Our curated collections of bedsheets, bedcovers, and cushion covers, along with towels, cotton essentials, and other home linen, are designed to blend heritage craftsmanship with modern living.

Our promise is simple: to craft textiles that are high in quality, timeless in design, and made with care. From breathable cottons that keep you cool in summer, to cushion covers that add warmth, comfort, and personality to your spaces, every Amari product is woven with thoughtfulness and love for homes just like yours.

We take pride in creating an online destination where tradition meets convenience — ensuring your home feels welcoming, stylish, and uniquely you.

Welcome to Amari — where every thread tells a story, and every creation carries forward 60 years of excellence into a new digital beginning.

Preeti Co-Founder Of Amari

Preeti is the co-founder of Amari, a home décor studio where heritage craftsmanship meets contemporary elegance. An MBA from a fine institute with a professional experience in banking and consulting, Preeti brings a thoughtful, detail-driven approach to design, quality, and curation. Influenced by a family tradition of artistry, she has reinterpreted classic textile craft through a modern lens — creating pieces that feel refined, effortless, and enduring. At Amari, every fabric, texture, and finish is chosen with intention, inviting beauty and comfort into the everyday. Amari reflects Preeti’s belief that luxury is not about excess, but about elegance, authenticity, and mindful design — a quiet statement of style that feels personal and timeless in every home.

Aparupa Co-Founder of Amari

Aparupa the Co-Founder of Amari, is the thoughtful Soul Behind Amari. Raised among fabrics, textures, and the rhythm of looms, she grew up believing that every thread holds a story. With over six decades of her family’s textile heritage guiding her, she is proud to carry this legacy into the modern home. With her education from Mumbai and the UK, she brings a global sensibility to a craft rooted in tradition. At Amari, her focus is on creating pieces that feel effortless yet intentional — textiles that bring warmth, balance, and quiet elegance into everyday spaces. Every design is crafted with restraint, purity, and purpose, made to settle naturally into your home and make it feel entirely your own. In a world full of noise, Amari is Aparupa’s way of offering beauty that speaks softly, yet stays with you.